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1942, California and the innocent click of a photo lens set into motion a series of events, that concluded in the uncovering of symbol – an icon setting women on the path to empowerment.     The photo was of a 20 year old Naomi Parker Fraley – and the most striking thing about the image at the time? That this woman was uncharacteristically dressed, not adhering to the expected norm of women of this era.   Following the attack on Pearl Harbour, the United States entered into the battle of World War 2, and the jobs that were formerly...

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Ultamodan's latest blog - it's up to all of us to play our part is stopping domestic violence and abuse. I'm currently going through the process of trying to report an ex-boyfriend who I was in a domestic violence relationship with who is now stalking me. It takes strength and courage to navigate a harsh unfriendly and complicated legal system but I know he will continue his violent behavior and this must be at the least reported on his record. It's how perpetrators like him get away and find their next victim.

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Thanks to our new blog contributor Jayne for this must read for everywoman: Don't Let Fashion Own You

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Ever wondered why you should purchase and own a fur coat or a jacket? Faux fur coats are the new trend that blends the best of fashion, practicality, and glamour to generate that perfect look. If you've always been fascinated by the notion of wearing a fur coat, but you've never tried, now it's your time. A faux fur co...

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Forgot to share our latest promo with you! Check it out here   Let us know if you love it or hate it! Until next time, keep on being inspirational!

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